Kita no Tatsujin First-Quarter Revenue Jumps 24% but Swings to Small Loss on Ad Spend

Kitanotatsujin Corporation (TSE: 2930) reported consolidated results for the first quarter of the fiscal year ending February 2027 (March–May 2026) under Japanese GAAP. Revenue jumped 23.6% to ¥3,209 million, but the company swung to an operating loss of ¥102 million (from a ¥240 million profit), an ordinary loss of ¥95 million and a net loss attributable to owners of the parent of ¥76 million (from a ¥168 million profit). The loss per share was ¥0.55.

Growth investment ahead of profit

Kitanotatsujin is a Hokkaido-based direct-to-consumer marketer of cosmetics and health foods, known for its "Kaiteki" online store. The company grew sales strongly as it invested aggressively in customer acquisition, but the upfront advertising and marketing costs pushed the quarter into a small loss — a deliberate trade-off aimed at expanding its subscriber base ahead of the profit it targets later in the year.

Full-year guidance unchanged

For the full year to February 2027, management kept its forecast of revenue of ¥15,962 million (+42.4%), operating profit of ¥1,059 million (+5.9%), ordinary profit of ¥1,080 million (+4.2%) and net profit of ¥734 million (+5.5%), with EPS of ¥5.26. At the half-year mark the company guides revenue of ¥7,266 million (+38.5%) and operating profit of ¥344 million, implying that profit is heavily weighted toward the back half as acquisition spending pays off.

Balance sheet and dividend

Total assets stood at ¥9,022 million and net assets at ¥7,723 million, for an equity ratio of 85.6%. The company guides a full-year dividend of ¥3.50 per share (¥1.70 interim + ¥1.80 year-end), unchanged from the previous year.

JapanStockPulse provides informational content only and does not constitute investment advice. Figures are taken from the company's published earnings short report and may be subject to subsequent revision.